EasyJet consults European authorities on moving its HQ out of the UK post-Brexit
Budget airline EasyJet is in talks with European aviation authorities around the possibility of moving its headquarters out of the UK and into Europe in light of the UK’s choice to leave the EU.The...
View ArticleASA grounds ‘misleading’ Ryanair and LastMinute.com ads
Ryanair and LastMinute.com have encountered some turbulence courtesy of the Advertising Standards Authority after the publication of ‘misleading’ adverts citing promotional prices that were not...
View ArticleIn the wake of Brexit's Article 50, what does the future hold for UK...
The triggering of Article 50 has set in motion a definitive countdown for the UK to exit the European Union. The race is now on for the country’s advertising industry to ensure it safeguards its status...
View ArticleRyanair chalks up record profits despite lower fares
Low-fares airline Ryanair has chalked up record profits over the past year as its customer service ‘Always Getting Better’ campaign begins to bear fruit.Long maligned by passengers for its penny...
View ArticleRyanair enables voice search for flights and hotels
Budget airline Ryanair said it is enabling Alexa voice recognition, allowing customers to search for flights, hotels and flight status on Ryanair.com.In an email, a Ryanair rep said consumers access it...
View ArticleRyanair boss says shambolic Brexit negotiations will damage the brand and...
Ryanair’s chief executive is readying himself for a marketing nightmare if it’s forced to cancel flights between the UK and Europe should the prime minister fail to strike an ‘open skies’ deal with the...
View ArticleO’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads
Irish upstart airline Ryanair has made a lot of enemies in ascent to the zenith of the cut-throat budget flight sector, and as such its latest pilot misfortunes have given German carrier Lufthansa an...
View ArticleRyanair CMO says there will be more to its marketing than just price in 2018
Instead of price-focused ads, Ryanair’s marketing plans for the coming year will increasingly focus on customer service improvements and building its travel content business after investing in an...
View ArticleRyanair chief technology officer: ‘I find out about our projects in the papers’
Ryanair’s chief technology officer has been the unseen presence behind some of the biggest changes implemented by the budget airline in the past four years, but he’s admitted it’s a tough job as he...
View ArticleMobile World Congress day one: here's what you need to know
Mobile World Congress (MWC) has returned. This is what you need to know from day one. Smartphone launches dominated headlines.Nokia revealed it was bringing back another old smartphone. Only it isn't,...
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